Wissenswertes der Blog der Marketingberatung Dr. Lampe & Partner

Thought Leadership: What it is, where it comes from and how companies benefit from it

Dr. Frank Lampe

Nov 285 min read

Thought Leadership: What it is, where it comes from and how companies benefit from it

The term thought leadership is omnipresent in the modern business world. But what exactly does it mean? Who coined this approach and how...

Account-Based Marketing (ABM): The Tailored Strategy for B2B Success

Dr. Frank Lampe

Nov 223 min read

Account-Based Marketing (ABM): The Tailored Strategy for B2B Success

Why ABM is important right now At a time when personalized communication and efficiency are crucial in marketing, account-based marketing...

Sustainability Communication: A Key to the Future Viability of Companies

Dr. Frank Lampe

Nov 213 min read

Sustainability Communication: A Key to the Future Viability of Companies

Why is sustainability communication important today? Sustainability is no longer a trend - it is a necessity. In 2024, the climate...

Conversion optimization in e-commerce: successful strategies for more sales

Dr. Frank Lampe

Nov 193 min read

Conversion optimization in e-commerce: successful strategies for more sales

Why is conversion rate optimization so important? In e-commerce, the conversion rate is one of the key metrics for the success of an...

Online Marketing for Products and Services that Require Explanation: A Guide

Dr. Frank Lampe

Nov 43 min read

Online Marketing for Products and Services that Require Explanation: A Guide

Companies with products or services that require explanation, such as the software provider Salesforce, benefit enormously from online...

How much does online marketing consulting cost for SMEs?

Dr. Frank Lampe

Nov 43 min read

How much does online marketing consulting cost for SMEs?

As an entrepreneur who wants to develop and implement your online marketing strategy, it is important to carefully weigh up the...

Dr. Frank Lampe

Nov 43 min read

Online Marketing for Startups

Startups often face the challenge of growing quickly with limited resources and little awareness. One example that illustrates the value...

Comparison: LinkedIn vs. Facebook for B2B Startups

Dr. Frank Lampe

Nov 43 min read

Comparison: LinkedIn vs. Facebook for B2B Startups

For B2B startups, especially in IT and the technology sectors, as well as tech-oriented SMEs, choosing the right platforms for online...

Does a Facebook account make sense for B2B marketing?

Dr. Frank Lampe

Nov 43 min read

Does a Facebook account make sense for B2B marketing?

Whether it makes sense for a provider of B2B services and products to operate a Facebook account for German target customers depends on...

Dr. Frank Lampe

Nov 42 min read

Hallucinating AI

After asking ChatGPT 4.0 about the "Impact of AI on Content Marketing," I noticed that its response did not mention the need for humans...

How freelancers help companies realize marketing projects

Dr. Frank Lampe

Oct 293 min read

How freelancers help companies realize marketing projects

Imagine your company is faced with the challenge of implementing a special marketing campaign that requires expertise in various areas -...

The Company Website - A Checklist for More Leads

Dr. Frank Lampe

Oct 292 min read

The Company Website - A Checklist for More Leads

An effective website should not only provide information , but also offer a positive user experience and encourage potential customers...

The Business Plan: Cornerstones and Guide for Startups

Dr. Frank Lampe

Oct 293 min read

The Business Plan: Cornerstones and Guide for Startups

A well-thought-out business plan is the heart of any successful business, especially for startups. It serves not only as a guide for the...

SEA: Checklist for the design of advertising materials

Dr. Frank Lampe

Oct 292 min read

SEA: Checklist for the design of advertising materials

SEA advertising media are made up of several elements that together form the ad that appears in search engines. These components vary...

The Agency Briefing - Being well informed is half the battle

Dr. Frank Lampe

Oct 294 min read

The Agency Briefing - Being well informed is half the battle

In today's fast-moving marketing world, a clear and precise flow of communication between companies and agencies is crucial. An effective...

Corporate Communication Can Have a Big Impact!

Dr. Frank Lampe

Oct 294 min read

Corporate Communication Can Have a Big Impact!

In today’s business world, corporate communication is an indispensable tool for ensuring a company’s long-term success. Two examples...

Dr. Frank Lampe

Oct 294 min read

The marketing plan

The Indispensable Compass in Marketing: Why a Marketing Plan is Indispensable A real-life case: When the Merseburg company (name...

The Importance of Scripts and Storyboards for the Effectiveness of Corporate Videos

Dr. Frank Lampe

Oct 293 min read

The Importance of Scripts and Storyboards for the Effectiveness of Corporate Videos

Corporate videos without planning? Not a good idea! In today's world, moving images, or videos, have become an important element for...

Dr. Frank Lampe

Oct 294 min read

SEA: Success in digital marketing

In the digital world where companies compete for users' attention, it is crucial to be visible in relevant searches. An online shop that...

Dr. Frank Lampe

Oct 293 min read

Checklist Advertising on YouTube

To place ads on YouTube, you use the advertising tool provided in or by Google Ads. YouTube is owned by Google, so placing YouTube ads is...

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