Why ABM is important right now At a time when personalized communication and efficiency are crucial in marketing, account-based marketing...

Companies with products or services that require explanation, such as the software provider Salesforce, benefit enormously from online...

For B2B startups, especially in IT and the technology sectors, as well as tech-oriented SMEs, choosing the right platforms for online...

Whether it makes sense for a provider of B2B services and products to operate a Facebook account for German target customers depends on...

With a few exceptions, almost all companies face the challenge of marketing their products and services effectively online. The approach...