No tags yet.
Dr. Frank Lampe
Account-Based Marketing (ABM): The Tailored Strategy for B2B Success
Why ABM is important right now At a time when personalized communication and efficiency are crucial in marketing, account-based marketing...
top of page
DR. LAMPE
Online Marketing Consulting
Search
Dr. Frank Lampe
Nov 43 min read
Online Marketing for Products and Services that Require Explanation: A Guide
Companies with products or services that require explanation, such as the software provider Salesforce, benefit enormously from online...
0 views0 comments
Dr. Frank Lampe
Nov 43 min read
Comparison: LinkedIn vs. Facebook for B2B Startups
For B2B startups, especially in IT and the technology sectors, as well as tech-oriented SMEs, choosing the right platforms for online...
0 views0 comments
Dr. Frank Lampe
Nov 43 min read
Does a Facebook account make sense for B2B marketing?
Whether it makes sense for a provider of B2B services and products to operate a Facebook account for German target customers depends on...
0 views0 comments
Dr. Frank Lampe
Oct 295 min read
B2C vs. B2B Online Marketing: A Comparison
With a few exceptions, almost all companies face the challenge of marketing their products and services effectively online. The approach...
0 views0 comments
bottom of page