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Dr. Frank Lampe
Sustainability Communication: A Key to the Future Viability of Companies
Why is sustainability communication important today? Sustainability is no longer a trend - it is a necessity. In 2024, the climate...
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DR. LAMPE
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Dr. Frank Lampe
Nov 43 min read
Online Marketing for Products and Services that Require Explanation: A Guide
Companies with products or services that require explanation, such as the software provider Salesforce, benefit enormously from online...
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Dr. Frank Lampe
Nov 43 min read
Comparison: LinkedIn vs. Facebook for B2B Startups
For B2B startups, especially in IT and the technology sectors, as well as tech-oriented SMEs, choosing the right platforms for online...
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Dr. Frank Lampe
Nov 43 min read
Does a Facebook account make sense for B2B marketing?
Whether it makes sense for a provider of B2B services and products to operate a Facebook account for German target customers depends on...
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Dr. Frank Lampe
Oct 295 min read
Content marketing and content creation services
In the digital era, where content forms the backbone of every successful marketing strategy, content creation plays a central role. Two...
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Dr. Frank Lampe
Oct 295 min read
B2C vs. B2B Online Marketing: A Comparison
With a few exceptions, almost all companies face the challenge of marketing their products and services effectively online. The approach...
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Dr. Frank Lampe
Oct 296 min read
CSRD - The EU Corporate Sustainability Reporting Directive
Sustainability Reports in Corporate Communications Sustainability is no longer just a trend, but an essential part of corporate...
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