Dr. Frank LampeNov 193 min readConversion optimization in e-commerce: successful strategies for more salesWhy is conversion rate optimization so important? In e-commerce, the conversion rate is one of the key metrics for the success of an...
Dr. Frank LampeOct 295 min readAffiliate Marketing - is it for us?Affiliate marketing is a form of performance marketing in which companies (merchants) pay partners (affiliates) to refer customers or...