No tags yet.
Dr. Frank Lampe
Account-Based Marketing (ABM): The Tailored Strategy for B2B Success
Why ABM is important right now At a time when personalized communication and efficiency are crucial in marketing, account-based marketing...
top of page
DR. LAMPE
Online Marketing Consulting
Search
Dr. Frank Lampe
Nov 43 min read
Online Marketing for Products and Services that Require Explanation: A Guide
Companies with products or services that require explanation, such as the software provider Salesforce, benefit enormously from online...
0 views0 comments
Dr. Frank Lampe
Nov 43 min read
Comparison: LinkedIn vs. Facebook for B2B Startups
For B2B startups, especially in IT and the technology sectors, as well as tech-oriented SMEs, choosing the right platforms for online...
0 views0 comments
Dr. Frank Lampe
Nov 43 min read
Does a Facebook account make sense for B2B marketing?
Whether it makes sense for a provider of B2B services and products to operate a Facebook account for German target customers depends on...
0 views0 comments
Dr. Frank Lampe
Oct 295 min read
Content marketing and content creation services
In the digital era, where content forms the backbone of every successful marketing strategy, content creation plays a central role. Two...
0 views0 comments
Dr. Frank Lampe
Oct 295 min read
Affiliate Marketing - is it for us?
Affiliate marketing is a form of performance marketing in which companies (merchants) pay partners (affiliates) to refer customers or...
0 views0 comments
Dr. Frank Lampe
Oct 295 min read
B2C vs. B2B Online Marketing: A Comparison
With a few exceptions, almost all companies face the challenge of marketing their products and services effectively online. The approach...
0 views0 comments
bottom of page