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Writer's pictureDr. Frank Lampe

The Company Website - A Checklist for More Leads

An effective website should not only provide information , but also offer a positive user experience and encourage potential customers to contact your business or use your services. Here are some additional elements that can further enhance the website:

 

1. Clear call-to-action (CTA) buttons:

Add clear calls to action (e.g. "Contact Now", "Request a Quote") on every page to increase conversion rates.

 

2. Reviews and testimonials:

Include positive reviews and testimonials from satisfied customers to build trust.

 

3. FAQ section:

An FAQ section can answer frequently asked questions and provide potential customers with additional information.

 

4. Live chat or chat support:

If possible, offer live chat for immediate support and quick answers to questions.

 

5. Picture gallery:

If possible, show pictures of completed projects or real teams to convey authenticity.

 

6. Blog:

Start a company blog to regularly share useful and relevant content and thus optimize the website for search engines.

 

7. Social media links:

Link to the company's social media profiles to promote networking and visibility.

 

8. Mobile optimization:

Make sure the website works well on different devices, especially mobile devices such as smartphones and tablets.

 

9. Newsletter registration:

Offer the opportunity to sign up for a newsletter to keep interested parties up to date.

 

10. Clearly structured navigation:

Ensure clear and intuitive navigation so visitors can easily get to the information they want.

 

11. Additional services:

Consider adding special services that you would like to offer in the future if there is sufficient demand.

 

12. Industry-specific resources:

Offer industry-specific resources and support such as how-tos, guides, case studies or white papers.

 

13. Event calendar:

If relevant, add an events calendar to announce upcoming webinars or events.

 

14. Privacy Policy and Imprint:

Make sure that your website meets all legal or professional requirements by including a privacy policy and imprint as well as possibly listing any registrations or affiliations with professional associations.

 

15. Search function:

Implement a search function to make it easier for visitors to find information quickly and directly.

 

By incorporating these elements, you can ensure that your website is informative and user-friendly, which in turn increases the likelihood that visitors will convert into customers.


Author:

Dr. Frank Lampe, independent online marketing consultant, author, lecturer and long-time marketing executive for B2B technology companies and startups.

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