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Writer's pictureDr. Frank Lampe

The Importance of Scripts and Storyboards for the Effectiveness of Corporate Videos

Updated: Nov 4

Corporate videos without planning? Not a good idea!

 

In today's world, moving images, or videos, have become an important element for many companies, both on their website and in their social media activities. But why is that? This is mainly because videos are a highly effective way to convey messages, attract attention and engage customers. In this blog post, we will explain why a storyboard is crucial when producing corporate videos.

 

Types of Corporate Videos

There are different types of corporate videos, each with different goals:

  1. Image videos: These videos serve to strengthen the image and identity of a company. They often show the history, values and culture of the company.

  2. Explanatory videos: These videos explain complex products or services in an understandable way. They can also be used to train employees.

  3. Customer testimonials: These are reports from satisfied customers sharing their experiences with a product or service.

  4. Promotional videos: These videos are designed to advertise products or services and promote sales.

 

Live-action film vs. animated film

When producing corporate videos, the choice often has to be made between live-action and animated film:

  • Live action uses real actors, locations and objects. This gives the video an authentic touch, but can be more costly and time consuming.

  • Animated film uses animation, graphics and illustrations. It offers more creative freedom but may be less personal.

 

Video production process

Producing a corporate video requires several resources, including:

  • Crew: This includes directors, cameramen, sound engineers, editors and other professionals as needed.

  • Equipment: Cameras, lighting, microphones and editing software are just a few examples.

  • Location: Choosing the right location is crucial for the atmosphere of the video.

  • Actors or voice actors: Depending on the type of video, actors or voice actors may be required.

 

Script and Storyboard

A video script is a text document that describes the storyline and all the important elements e.g. of an explainer video. It serves as a blueprint for the entire video and gives the production team a clear idea of how it should look and what information it should convey. A storyboard is a crucial resource in video production. It is a textual & graphical representation of the video that shows what will happen on screen, scene by scene. A storyboard should include the main plots, camera angles and dialogues. Here is a simple example:

 

```

Scene 1 : Duration in seconds

- Camera setting : exterior shot of the company building, long shot or aerial view

- Dialogue/Speaker : No dialogue

- Action : Camera slowly moves towards the building

 

Scene 2 :

- Camera setting : interior view of the office

- Dialogue/ Speaker : Employees greet customers

- Action : Customer service at the reception desk

```

 

A storyboard has a concrete benefit:

  1. Visualization : It helps to visualize the vision of the video even before the shooting begins.

  2. Communication : A storyboard serves as a means of communication between the director, the team and stakeholders to ensure that everyone has the same vision for the final video.

  3. Efficiency : It helps make the production process more efficient because everyone involved knows what to do.


The Importance of Scripts and Storyboards for Film Production

Overall, a script and a storyboard are indispensable tools in the production of corporate videos. They enable clear planning, save time and money, improve communication within the team and help to create a high-quality end product. Companies that invest in the creation of corporate videos should not underestimate the importance of scripts and storyboards, as they make a decisive contribution to the successful implementation of the video idea.

 

Author:

Dr. Frank Lampe, independent online marketing consultant, author, lecturer and long-time marketing executive for B2B technology companies and startups.

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